Öko Electric Vehicles
Öko is an eco friendly electric car company developed for an environmentally conscious and younger demographic in larger urban centres.
Öko, the German word for eco, works to represent the fun and friendly nature of the brand, while the overall shape aims to evoke a sense of motion and form an abstract smiling face. Combined, this makes for an easily recognizable icon.
Fun and vibrant colours were chosen to help separate the brand from other car manufactures that often take an analogous color approach. The colours also serve to as great identifiers for traditional and digital marketing.
The primary typeface for oko is Proxima Nova. It has clean humanistic lines paired with geometric precision that help it feel fresh and modern, while still remaining legible at a variety of weights and sizes. This makes it a versatile face across print and digital applications. ITC Lubalin Graph is the secondary typeface which is intended to be used in tandem with longer pieces of copy.
Animations are intended to be used across the brands offerings. From loading animations to content for social media platforms.
The website puts users first, brining all of the content they care about to the forefront. It allows them to quickly find, browse and customize vehicles in addition to purchase accessories and book service appointments.
Instore Display & Application
Much like the website, here users can discover Öko's complete vehicle lineup, learn what each vehicle offers and customize it for purchase.