A close up image of the Sheffield logo on a shaving foam can.

Sheffield

Sheffield is an American, men's grooming company targeted at consumers looking for a quality grooming product. Named after the Sheffield razor, they uses quality ingredients and technology to deliver an effective product for a reasonable price.

Logo

Sheffield names come from the Sheffield razor. Through numerous concept development stages the final word mark incorporates the Sheffield razor into the ligatures of the letters in the logo to create a quickly recognizable symbol.

Shelf Presence

Packaging was designed to create a banner effect when displayed next to each other on shelves. This allows consumers to easily spot the product. Similar designs were used across the brand to allow customer to easily pair up their favourite shaving foam and after shave balm.

Sheffield logo
Three different flavours of Sheffield Shaving foam; Original, Sensitive Skin and Cooling Sensations.
Three different flavours of Sheffield after shave balm; Original, Sensitive Skin and Cooling Sensations.