Travelers Mountain Pass Pale Ale is a beer that's all about adventure. Branding was developed from the ground up to invoke adventure, good times and a fun attitude.
Colours are kept minimal, drawing inspiration once again from scouts’ badges and national park posters. Pops of yellow are used to help draw attention to the pertinent information on the packaging with typography reflecting signage one might see while camping or looking at a luggage sticker.
The design was developed in order to be expanded upon. While this Mountain Pass Pale Ale focuses around camping, if Travelers decided to create a smooth lager for those hot summer months, the illustrations could then reflect a day at the beach.